Karooli
About

About Karooli

Karooli is a product studio building technology for what makes us human.

We build products that solve real human problems with intention, not noise. We are a small team that would rather make one thing that genuinely matters than ten things that almost do.

The name

Karooli is a name we chose for what it carries, not what it spells out. The full story behind it is something we will share here soon.

Where and when

We were founded on 9 May 2026 and we work out of South West Delhi, India. We build from here, for the world.

The only filter

Every product we arrive at passes one test before it gets built. Does this help a real person who is struggling in some real way? If the answer is yes, we build it. If it isn't, we don't, no matter how clever the idea sounds. You can read more about how we think in our manifesto.

The founders

Three people who care about people, and happen to make technology.

  • VaibhavCo-founderDesigner, coder, and ex-founder.
  • KshitijCo-founderPreviously co-founder at Chisel, acquired by Pendo. IITian.
  • SachinCo-founderAward-winning film director, marketer, and storyteller.

Say hello

For anything at all, write to us at hello@karooli.ai.

with care from,

Vaibhav, Kshitij & Sachin

Questions

Questions, answered plainly.

The things people ask us most. If yours isn't here, write to us at hello@karooli.ai.

What does Karooli do?

Karooli is a product studio building technology for what makes us human. We build products that solve real human problems with intention, not noise.

What does the name Karooli mean?

It is a name we chose for what it carries rather than what it spells out. We will share the full story behind it soon.

Who founded Karooli?

Karooli was founded by Vaibhav, Kshitij, and Sachin in 2026.

Where is Karooli based?

We are based in South West Delhi, India, and we build for the world.

Is Karooli hiring?

We are not always hiring. When we are, we hire for taste, judgment, and love of the craft. If our mission resonates, write to us at hello@karooli.ai.

How is Karooli funded?

We are an early-stage, founder-led studio. We are deliberate about the partners we bring on, and patient about the long game.

What is Vesspr?

Vesspr is our first product. It is the friend who shows up first, an AI companion that checks in on you before you ask. It is in public beta.

When is Peekin launching?

Peekin is in testing with a small group. We will open it more widely once the rough edges are smooth. You can ask us to notify you from the home page.

How does Karooli think about user data and privacy?

We collect the minimum data, for stated purposes only, and we never sell it. You can read the details in our Privacy Policy.

How is Karooli different from other consumer tech studios?

We build against a single filter: does this solve something real for a human? If the answer is not an obvious yes, we walk away, no matter how clever or fundable the idea looks.